Studying Other Media Company Websites

     This week our groups studied three UK media company websites in order to find out how these types of companies present themselves, and to gain ideas and inspiration for our own company. 

Brand8pr

     This media company seems aimed at an older target audience than the other websites, as it is more professional and formal in its presentation- a  business-like font, technical language and a clear, user-friendly layout filled with information. They have utilised social media by adding links to social networks such as Facebook and LinkedIn- a business focused site- and allowing users of the website to share articles and pages on these networks. The colour scheme for the website is bright and friendly- which users will find appealing, and is consistent on all of the site's pages. Whilst looking at this company, we decided that our own company brand would include a consistent colour scheme, which co-ordinated with the aim of our company, as well as the target audience. 

Brave

     In contrast with the Brand8pr website, Brave.co.uk is aimed at a younger target audience, and appeals to this group by using informal language on its site, such as the 'Say Hello' page which is conventionally titled 'Contact Us' on many other websites. This informal language is more welcoming for a younger target audience, and the use of the handwritten style font adheres to this theme. The site is very bold and simple, using more images than words, meaning any words on the site stand out; emphasising the 'brave' concept of the website- another element which will appeal to a young target audience. The social networking sites linked to this site are networks commonly used by younger people such as Instagram and Twitter. The ideas and inspiration we took from looking at this site was to use an informal font and friendly language if our target audience is a young group, such as students. 

We Are Fury

     This website was also targeted at a younger market, which was evident through its use of a bold and busy layout, and shocking and violent titles to articles and pages, named after martial art moves. The colour scheme was consistent on this site, as was the use of the red dot on each page and on the titles of links on these pages. The social networks used by the site were easy to find as they were at the top of every page next to the title, unlike the other two sites where the user would have to search specifically for the contact details of the companies. We decided that we would also remain consistent with the font name of our brand and any icon we choose to include with the logo.