Today we looked at famous brand names and analysed the meaning behind
them, as well as how easy they are to pronounce and remember, and we will use
our findings to help us when choosing our own brand name.
Apple
Apple is a very famous brand which creates the latest in modern
technologies such as computers and mobile phones. Whilst the brand name has
nothing to do with the products made by the company, the name Apple has become
associated with the company, and has connotations of wealth, success and power.
People see the Apple brand and merchandise they produce as modern and high
quality, and therefore they buy the merchandise in order to appear up to date
with technology and successful. The name itself is easy to remember and
pronounce and we decided that our brand name will also be memorable.
Yves Saint
Laurent
Yves Saint Laurent is now a well known brand associated with wealth,
luxury and glamour, however, it is difficult to pronounce, and although it has
become a famous brand, it is also difficult to remember and has to be shortened
to YSL. After looking at this brand, we decided to choose a brand name which Is
simple and easy to pronounce so that it becomes a household name.
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