Creating a Logo

After choosing the font for our brand name, we moved onto choosing an image to create our logo. We decided to go with an image of a panda to link with our brand name. We tried a few different images and arrangements before choosing our favourite which will represent our brand. Anna made these logos in InDesign.

 
This was our first attempt at creating a logo, and whilst we liked the idea of including an image of a panda, we felt that this logo looks too disjointed and not professional enough to represent our brand. 




We changed the layout of the words for this logo in order to make our logo one single image, rather than words next to the image like the logo above. We liked the idea of incorporating the image into the text, however we decided that the image of the panda was not clear enough and we wanted to use an image which was instantly recognisable as a panda so that the connotations of the animal are associated with our brand. 

This is the logo we finally chose to use for our brand. We believe that the use of black and white, as well as the drawings of the panda, enforce our reasons behind our name: that we are a simple, uncomplicated brand who are straight to the point, ideas which are associated with pandas and black and white. The image itself of a mother panda looking at her offspring, presents the idea of an older generation passing on their knowledge to a younger generation, an idea which we would like to associate with our brand and also which links to our app idea: an archive of television programs no longer on air. Overall our logo is simple yet affective as it is easily recognisable and memorable.