Choosing a Font

We spent this week’s Mac lab session focussing on creating our brand name logo, and therefore we began by choosing fonts off DaFont. We wanted something simple and clear to fit with our brand image, and sampled a few different fonts before making a final decision. 

This font is called Indonesia, and whilst we liked the simplicity of the font, we decided that it had a futuristic quality and thus would be better suited on a science-fiction themed business rather than Panda Media. 

This next font is called SF Movie Poster, and again although we thought it was simple and clear, we also thought that it appeared to be from a film poster as the name suggests, or from a fashion brand, and we agreed that this would distract too much from our main aspect of the brand- simple and straight forward. 

This was a strong contender in our search for fonts as we liked the blocky look, however we believed it looked too aggressive as if it were from the title of an action film. 

And finally there is Lemon Milk, the font we decided to use for our company logo. We liked the blocky and clear look to it, and thought it looked professional and enforced our company idea of simplicity and clarity.