Rebranding HMV

     As part of the module assignment, our group has to rebrand a pre-existing, and we have chosen to rebrand HMV as it links well with our television archive app. We have begun to study HMV as a brand in order to work out how we can improve it with our rebranding ideas. 
     In regards to HMV getting its marketing messages noticed, the shop mainly uses online adverts. Whilst it is also promoted through television adverts, its main method of advertising is online. We believe that although this is effective and brings in customers for the company, when rebranding, we will also look into advertising through posters at bus stops and on public transport such as the London Underground, as these will be seen by a wider a range of people than the adverts online.The adverts themselves are very simple and clean- a lot of them showing images of DVDs and CDs the shop has to offer next to prices, all using a consistent colour scheme. Whilst these simple advert are effective in showing what HMV stocks and the prices of the items, they are arguably not very memorable or engaging, and when rebranding we will look into improving the quality of HMV's advertising campaigns.