When creating our app, it is important that it is a new concept with a USP in order to appeal to the mass market. It is also important that the look of the app- the icon that will appear on the user's phone as well as the pages on the app once it has been opened- stand out as these will be the key reasons why the customer will choose to use our app.
People will encounter our app through the App Store, Play Store or similar app purchasing sites through their phones and tablets, thus it is vital that our app stands out against all others available in order to be chosen over any competition. In order to achieve this, we will make the look of our app different to existing apps- choosing colours that are currently not associated with other brands and making the app user-friendly.
There are a few apps and websites which on the surface appear to be similar to ours, the most dominant being Netflix and Amazon Prime, however we are offering a unique selling point of allowing our users to view entire boxsets of television programmes no longer on air, something neither of these companies do. We will also tackle the issue of pre-existing apps similar to our own, by making the icon, colour scheme and overall layout different to our competition, as well as charging a lower price for the service- either payable in a monthly sum, or unlike existing sites, a yearly one- and offering a discount for students. Overall, we believe these differences will be enough for our app to be a success, particularly with users of sites such as Netflix and Amazon Prime. This is because our app is similar enough to these brands that users of them will understand the layout and the concept, however it differs enough from them that users will feel that they are paying for a new service which these sites do not provide.
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