Creating an App Logo

     Abbi spent this week's session creating the app logo that will appear on people's phones. It is important that the logo is memorable and stands out from other apps, especially apps which serve a similar purpose- in our case Netflix or Amazon Prime- so that it is easy for customers to find in the app store when purchasing it, as well as on their phone once downloaded. We used our time trying out different ideas for our logo, seeing what would stand out, and what would be to similar to existing apps. Below are our first attempts at creating a logo which we will use to make our final design. 



      We decided against using the colour red for the background as we agreed that red is very much associated with Netflix and therefore our app would seem to similar if we also used red. This is also the case for green as it is used by Amazon Prime. We tried a subtle colour to begin with, with a logo of television remotes as it links well with the app itself. However, whilst we liked the image of the remotes, we decided that the grey background was too plain and would not be noticeable next to other apps in the app store or on a mobile.


      This was our second attempt at the logo, where we went for a brighter colour to stand out next to other apps. The box image is to link with the name of the app 'Shoebox', which we think is effective, although we also decided that if we use the image of the box on our final design, we would need to add something inside of it to link it with the purpose of the app itself such as a television or remote control. The orange whilst bright, is not very attractive or appealing and thus we decided to try a different colour.

      We tried a blue background, however decided that as it was already used for the brand colours of Twitter, Facebook and Tumblr, people may confuse our app with one of these others and therefore we should choose a colour which is not used by major app brands. We liked the image of the television as it links well with our app, as the retro style of the television links with the USP of our app- an archive of television programmes no longer on air, many of which are considered retro.


     As we liked the image of the television, we used it in another attempt at a logo, this time with a purple background as this is a colour that is not currently associated with any major apps or brands, and so our app will stand out against other logos.