Market Research- Creating a Survey

    This week we spent our session beginning our market research for our app. Anna and Joanne created a survey asking questions about people's television habits and if they would be interested in using our app. We will leave the survey open for the rest of the week and then analyse our results for our presentation on Monday. 

 




    These two questions will help us find out which gender and age group are most interested in our app when we analyse the results of other questions, so that whilst the app will appeal to everyone, the age group and gender we find are the most interested, will be our target audience and we will aim our advertising campaigns and style our app towards them. 
     

      We will use question 3 to find out which age group and gender watches the most television on average so that we can aim our app towards them.



 

















     Question 4 will help use prioritise which programmes we will include on our app and which we will promote to attract more customers. 

 









    
     
     
     One of our aims is to make our app a part of our users' daily routines and to be used habitually by them, as we have found that this is what makes apps most successful. Again, we are using this survey to find out which age group and gender will be our target audience and by using question 5 to find out which of these groups uses apps the most, we will be able to aim our app towards them. 

     Question 6 was included in our survey in order to predict how popular our app will be by finding out how likely it is that people will use an app for the purpose ours will fulfill- watching television. 


     Finally, question 7 will help us predict the success of our app as well as the age and gender of the majority of people who will use it.