Creating HMV Teaser Posters

     With the rebranding of HMV, we have decided to make some teaser posters, which would be displayed for the public to see in order to create a sense of anticipation and excitement about the rebranding of the shop. Abbi created the teaser adverts below.

     This was her first attempt at the teaser poster. She decided to use an image of the vinyl as one of the key changes we will be making to HMV in the rebrand will be introducing more vinyls at a cheaper price.

      Whilst the first attempt of the teaser poster was effective in its simplicity, she decided to use the new font which will be on the main adverts and the shop fronts instead of a new font.

     She then decided to add the dog icon, as it is already associate with the brand and therefore people will recognise it almost immediately.

      This is the final teaser poster which we believe is effective as people will recognise the dog and therefore the shop instantly, and the new look to the logo will inform them that change is happening in the famous shop. The dog looks more effect smaller as it is more subtle and links to the updated look we have created for the brand.