Our New HMV Advert

     Today Anna worked on improving our HMV advert as whilst we liked the ideas behind the first two attempts at adverts, we thought that they still looked unfinished and unprofessional. We decided to keep the idea of using an image of vinyls to show that the main part of our rebrand is including a lot more LPs as they are currently very popular. We also included the new logo in purple, rather than black, so that the colour becomes associated with the brand, as well as the image of the dog. We want customers to know that with the rebrand, we will be lowering prices and adding new stock, so we made sure to keep the advert simple so that this message is easily understood.