A Search Page for our App

     We have decided that we needed to add a search screen to our app so that users can search for specific programmes or actors, rather than finding programmes through decades. After logging onto the app, the welcome screen will appear on the users' the phone, if the user swipes right the search screen will appear, with top searches and suggestions available for the user. This is a mock up of our print screen by Anna. 

Shake to Change

     As our app offers suggestions for its users based on the decades and genres of other television programmes the user has watched, we decided to add a 'shake to change' feature to the app. If the user does not want to watch the suggested programmes, they can simply shake their phones to recieve a new list of suggested pogrammes.

Shoebox's Kids' Section

     When looking at other television apps such as Netflix and Amazon Prime, we noticed that the children's section consisted mainly of films rather than television programmes. Knowing this, we decided to include a 'Kids' Section' on our app, showing many television programmes which would have been on air during the 90s and early 00s. This is because our target audience is students and therefore we want to include children's television programmes that they will have watched during their childhoods. Below are print screens from Shoebox's 'Kids' Section' made by Anna.

Creating an Advert for HMV

     With our logo sorted, it's time to start working on an advert. We wanted to include the biggest change in our rebrand: the new, lower prices on our advert as we believe that this is a key part of our rebranding. We also wanted to include the information that HMV will be selling more vinyls after our rebrand, and thought that the best way to portray this information would be to include an image of vinyls on the advert. 

     This was our first attempt at creating an advert made by Joanne, and whilst it puts across the information we wanted to present to the viewer clearly we agreed that there was too much text, and that the image of the iconic dog too hidden.

   
     This was our second attempt made by Anna, and is closer to the look we were aiming for. We added a slight shadow to the HMV logo so that it stood out, and included the dog in purple so that the viewer associates it with the shop straight away. The image of the vinyls informs the viewer that HMV will be stocking them, and the texts informs them that there will be a new look and new prices to the shop. However, due to the lighting of the image, it was difficult to read the HMV logo in purple and therefore it had to be changed to black. Our next attempt at creating another advert will include a purple version of the logo as we want the customer to associate the colour with the brand.

Finishing the Logo for HMV

     Now that we have the font and the colour for our new logo, we need to include the iconic image of the dog, as we believe he is a key part of the HMV brand which should be included in the rebrand. Therefore, using PhotoShop, Anna changed the pre-existing image currently used by HMV and changed the colour to match the purple of the new logo, and this new image will be included in adverts and on shop fronts along with the new font for the shop name.

Our New Font for the Rebrand

     After trying the two fonts in different colours, we decided that purple works the best on both fonts, as it stands out but is still easy to read, and not used by many shops, and thus the colour will become associated with our brand. 

   Below is the font we have chosen, and the shade of purple will be our new HMV colour which we will use for our rebrand.

Choosing a Colour Scheme for the Rebrand

    In order to decide between the two fonts, Joanne changed the colour of them so that we could view them in different colours to see which would stand out the most on a shop front or on an advert. We wanted a bold colour that would be easy to read and would be eye-catching.

     We then tried the fonts on different coloured backgrounds to see if this would make them stand out even more.

     However, after doing so we agreed that adding a background made the font harder to read, and decided that our new logo would have a simple, white background.

Choosing a Font for Our Rebrand

     After Joanne edited the original HMV logo to give it an updated look, we decided that the pre-existing logo was too boring and needed to be changed entirely, with the exception of the dog, which has become an iconic part of the HMV brand and is linked to the name of the company itself. 

 Therefore we decided to begin with choosing a font before moving on to altering the image of the dog. We wanted something that was simple and easy to read and but something that also had a unique style so that our brand name (HMV) would stand out on adverts as well as shops signs. With this in mind, we chose two fonts we believed adhered to what we were looking for. We will then choose between these two fonts and begin creating our new brand look with the final choice. 

     

Working on Screenshots of Our App

     This week, Anna continued working on the screens that users of our app will see once logging in. She decided to continue with using decades as our way of grouping the shows available on our app, and has begun to create a 'recommended for you' page for each decade. These ages are an example of what the user will see when choosing what to watch, and the suggested television programmes will change depending on their preferred genres and previously watched shows. Below are the pages we created.