Choosing a Font for Our Rebrand

     After Joanne edited the original HMV logo to give it an updated look, we decided that the pre-existing logo was too boring and needed to be changed entirely, with the exception of the dog, which has become an iconic part of the HMV brand and is linked to the name of the company itself. 

 Therefore we decided to begin with choosing a font before moving on to altering the image of the dog. We wanted something that was simple and easy to read and but something that also had a unique style so that our brand name (HMV) would stand out on adverts as well as shops signs. With this in mind, we chose two fonts we believed adhered to what we were looking for. We will then choose between these two fonts and begin creating our new brand look with the final choice.