Creating an Advert for HMV

     With our logo sorted, it's time to start working on an advert. We wanted to include the biggest change in our rebrand: the new, lower prices on our advert as we believe that this is a key part of our rebranding. We also wanted to include the information that HMV will be selling more vinyls after our rebrand, and thought that the best way to portray this information would be to include an image of vinyls on the advert. 

     This was our first attempt at creating an advert made by Joanne, and whilst it puts across the information we wanted to present to the viewer clearly we agreed that there was too much text, and that the image of the iconic dog too hidden.

   
     This was our second attempt made by Anna, and is closer to the look we were aiming for. We added a slight shadow to the HMV logo so that it stood out, and included the dog in purple so that the viewer associates it with the shop straight away. The image of the vinyls informs the viewer that HMV will be stocking them, and the texts informs them that there will be a new look and new prices to the shop. However, due to the lighting of the image, it was difficult to read the HMV logo in purple and therefore it had to be changed to black. Our next attempt at creating another advert will include a purple version of the logo as we want the customer to associate the colour with the brand.